|
The 2008racing season is at hand and we are excited to off you effective, aggressive advertising for 20+ weeks. For more information or to receive a press kit, please contact Robby Cline, National Marketing Director or Lori Lee, Regional Marketing Director or call Lori at 304.532.5412.
Is this your target market? Don’t miss out on this exciting and unique advertising!
Statistics:
Average race attendees 2007 Racing Season:
§ 1050
Average attendee demographic:
§ 64% are married
§ 62% are Male
§ 38% are Female
§ 29% earn an annual income of $50,000 or more
§ 14% earn an annual income of $30,000 - $40,000
§ 38% attend, are currently enrolled, or are a college graduate
§ 19% are 18-24 years old
§ 34% are 25-34 years old
§ 25% are 35-44 years old
Areas targeted by advertising:
§ West Virginia Counties
o Braxton
o Cabell
o Calhoun
o Clay
o Doddridge
o Gilmer
o Jackson
o Logan
o Kanawha
o Mason
o Mercer
o Pleasants
o Putnam
o Randolph
o Ritchie
o Roane
o Tyler
o Upshur
o Wetzel
o Wirt
o Wood
§ Ohio Counties
o Athens
o Galia
o Meigs
o Washington
§ Kentucky Counties
o Greenup
o Carter
o Boyd
o Johnson
o Lawrence
o Pike | 
